• Welcome!
    |
    ||
    Logout|My Dashboard
  • Terms & Conditions | Privacy Policy
Locally Owned and
Edited Since 1963
Serving Dublin, Livermore,
Pleasanton and Sunol

The Independent

June 17, 2019

Tobacco’s Tasteless Tactics: Price and Pack Size Marketing

Print
Font Size:
Default font size
Larger font size

Posted: Thursday, May 23, 2019 12:00 am

When tobacco is cheap and pack sizes are small, tobacco products are more affordable for youth to buy. While prohibiting the sale of flavored products will curb the spread of a vaping “epidemic,” the price and package size of little cigars and cigarillos is also an important consideration in reducing youth access to tobacco. Young people and low-income individuals are price sensitive – something tobacco companies are well-aware of, as they spend millions annually on strategically pricing and discounting their products in the retail environment. And with little cigars and cigarillos available individually wrapped for less than a dollar, a ban on the sale of flavored tobacco and nicotine products may mean that cheap, unflavored little cigars are the next most-accessible option for nicotine-dependent youth.

In fact, an April 2019 store observation survey conducted by the Alameda County Tobacco Control Program in partnership with Bay Area Community Resources shows that 84% of the 62 Livermore tobacco retailers visited sell little cigars and cigarillos in pack sizes as small as one (singles) for less than two dollars, with the cheapest single cigar priced at $0.69 – that’s cheaper than the price of a candy bar. The average price of the cheapest pack of cigarettes is $6.84 before tax. On April 5, the Livermore Police Department conducted a youth decoy operation in which employees at four of the eight retailers visited sold tobacco to minors; this confirms the presumption that underage youth are acquiring tobacco products locally in Livermore.

Subscription Required

An online service is needed to view this article in its entirety. You need an online service to view this article in its entirety.

Have an online subscription?

Need an online subscription?

Subscribe

Login

You must login to view the full content on this page.

Thank you for reading 10 free articles on our site. You can come back at the end of your 30-day period for another 10 free articles, or you can sign-up for a subscription and continue to enjoy valuable local news and information. If you need help, please contact our office at 925-447-8700. You need an online service to view this article in its entirety.

Have an online subscription?

Need an online subscription?

Subscribe

Login

Family Night at the Livermore Rodeo

Family Night at the rodeo included activities such as local team roping and wild cow milking, along with a performance by the Diablo Ladies Drill Team. ​(Photos – Doug Jorgensen)