Natalia Custodio, marketing project manager at UNCLE Credit Union in Livermore, was among those honored recently at the California and Nevada Credit Union Leagues’ REACH 2019 Conference.
Custodio received the Leagues’ Tomorrow’s Star Award, which recognizes the achievements by young credit union professionals age 35 and under. She was honored during the annual meeting and convention for the Ontario, Calif.-based trade association for the two states, held Oct. 27-30 at the Monterey Conference Center in Monterey, Calif.
“I am proud to be recognized as part of the up-and-coming credit union leaders that value community and social responsibility while providing exceptional financial products and services,” Custodio said. “Thank you to my UNCLE Credit Union family for believing in my vision for the future and providing me with many opportunities to continue to learn and grow.”
Custodio began as an intern at the credit union in 2016. She so impressed the leadership that she quickly moved from intern to full-time employee as a senior marketing specialist. She was promoted in late 2018 to the position of marketing project manager, where she is adept at applying her design talent and leading UNCLE’s marketing vendor partners.
“In August, she completed the digital marketing certification from Cornell University and the certificate in data science from UC Berkeley, helping her to be better equipped to help UNCLE share our message where members digitally live their lives,” said UNCLE CU Vice President of Marketing Karl Goin.“She is constantly looking for ways
to improve the credit union’s digital presence recognizing that the credit union needs to remain relevant and keep pace with member expectations.”
Custodio also is the embodiment of the credit union philosophy of “People Helping People.” For two years, she served as the credit union’s Relay for Life Tri-Valley co-chairman and team captain, coordinating the entire project and helping the credit union raise more than $10,000 — the second-highest total among all participating organizations in the Tri-Valley area.