Pet Supplies Plus is open at 4230 Rosewood Drive in Pleasanton, offering local pet parents a way to find better products for their pets. In addition, the store will offer amenities such as self-pet wash stations, knowledgeable pet care team members and carry-out service in which team members carry heavy items to neighbors’ cars.

The store will be owned by local franchisees Joshua and Diana Burton, who are both pet lovers and have fostered many dogs over the years. Diana has a background in human resources while Joshua owns and operates two restaurants. The pair is blending their business background with their love for pets to bring Pet Supplies Plus to Pleasanton.

Joshua and Diana will partner with local animal shelters, rescue organizations and non-profits such as the Tri-Valley Animal Rescue, Valley Humane Society and Allie’s Pals Cat Rescue to host year-round adoption events, fundraisers and pet food and product drives. They will also host fun, interactive events for pets designed to socially connect pet parents throughout the Pleasanton community.

Joshua and Diana Burton said pet parents are always welcome to shop with their pets at the store.

“We love when you visit our store and we want to have fun with you while you’re here – we don’t just want to sell you pet food,” Joshua Burton said. “Our Minus the Hassle tagline refers to making shopping for your pet an enjoyable, easy experience. For example, we don’t want you lugging your food out to your car – that’s our job. If you want to wash your dog, come on in. We’ll deal with the mess that’s tied to a bathing session.”

The 7,500 square-foot store will create 15 new jobs for the community of Pleasanton. It will be open Monday – Saturday 8 a.m. – 9 p.m. and Sunday 9 a.m. – 7 p.m. To contact Pet Supplies Plus of Pleasanton, call (925)-225-0899 or visit