Recently released tourism numbers show the importance of the industry. Visit California's latest economic impact report showed visitor spending reached $4.3 billion and supported 30,700 jobs, a 4 percent boost from last year, equivalent to a $153 million increase in Alameda County.
Locally, Visit Tri-Valley experienced double-digit growth in hotel room revenue from 2012 – 2017, impacting the economy by creating 6000 jobs and contributing $69.6 million in taxes from 1.64 million visitors in 2017. Similar numbers are anticipated for 2018.
Visit Tri-Valley markets the Pleasanton, Livermore, Dublin and Danville areas as preferred destinations for visitors.
Statewide, visitor spending increased to $140.6 billion, and the tourism industry provided nearly 1.16 million jobs in 2018.
Visitor spending generated $367 million revenue last year for local communities statewide. Without tourism, each California household would have to pay an additional $890 in taxes each year to make up the difference to fund services.
Given the positive impact of tourism, all should remember to roll out the welcome mat.