Alameda County continued to thrive from visitor spending in 2018. Visit California’s latest economic impact report demonstrates visitor spending reached $4.3 billion and supported 30,700 jobs in Alameda County, a 4 percent boost from last year, equivalent to a $153 million increase. This growth highlights the ongoing importance of tourism to the region and California’s economy.

“Visit Tri-Valley has experienced double-digit growth in hotel room revenue from 2012 – 2017, impacting our economy by creating 6000 jobs and contributing $69.6 million in taxes from 1.64 million visitors in 2017. We look forward to getting the 2018 numbers in June, and expect to see continued growth in all areas,” states Barbara Steinfeld, President and CEO of Visit Tri-Valley.

Statewide, visitor spending increased to $140.6 billion, and the tourism industry provided nearly 1.16 million jobs in 2018. Visit California’s economic impact report’s findings signal the steady influence tourism has on California’s economy.

Visitor spending also generated $367 million in local tax revenue last year, providing a stream of revenue in Alameda County to fund local services. Essential programs, such as public safety, infrastructure and parks, are supported by the tourism industry. Without tourism, each Californian household would have to pay an additional $890 in taxes each year to make up the difference.

Visit Tri-Valley is the destination marketing organization that represents Pleasanton, Livermore, Dublin and Danville as a preferred destination for visitors. For more information, visit