To help out the hospitality sector hardest hit by business closures due to the COVID-19 pandemic, Visit Tri-Valley is providing 38 local hotels with facemasks, hand sanitizer and a free, one-year membership to the California Hotel & Lodging Association.

The hand sanitizer and up to 4,000 facemasks, based on the number of rooms in each hotel, are included in the CHLA membership, and were delivered to the DoubleTree by Hilton in Pleasanton last week and picked up by the other hotels.

“The outpouring of gratitude from the hotels was overwhelming,” said Susan Bolt of Visit Tri-Valley, who oversaw the distribution. “It really felt like we were back as a community, with plenty of laughter and tears. It was a huge success.”

Tracy Farhad, president of the tourism marketing organization, said Visit Tri-Valley wanted to provide area hotels free membership in the CHLA to ease the burden when the time comes for them to reopen.

The CHLA has also initiated a “Clean & Safe Certification Program” For a list of hotels in the Tri-Valley that have met the CHLA Clean & Safe checklist, go to